Creating content – not just ads – is a huge shift in the market. Tell the story of a client who overcame a challenge. Show how tight knit and connected your fitness community is. Emphasize how your company answers the emotional needs of your ideal client.
A very powerful strategy is to produce a steady stream of content that hits the core needs of your client base while showing how your classes or fitness community satisfy those very needs.
Create videos that show who you are as a brand. Show your culture. Show what type of clients you like to work with. Show how you treat clients. Show the community you’re built. These videos will be the bread and butter of any video campaign because they give people a reason to buy without directly selling to them.
These will be incredibly important and powerful for some businesses more than others – but these are a great way for a fitness studio to show off what they teach, how they teach, and who they teach. These videos make great direct marketing advertisements to put on social media. Hype people up about an intense crossfit class, or make them feel at ease about trying yoga for the first time.
Let your current clients tell their stories – and in turn – your stories.
Core Strong Fitness
Core Wellness Yoga