If your business isn’t prioritizing video marketing in 2025, you’re not just missing an opportunity—you’re falling behind. As consumer behaviors evolve and digital platforms continue to favor video, the data speaks loud and clear: video is the medium that drives engagement, trust, and sales. Whether you’re a startup or a legacy brand, here are 10 compelling statistics that prove video marketing isn’t just an option—it’s a necessity.

1. 91% of businesses use video as a marketing tool

According to Wyzowl’s 2025 State of Video Marketing report, 91% of marketers say their company uses video content. That’s the highest number since the survey began and reflects how embedded video is in modern marketing strategies.

2. 87% of marketers say video has helped them increase sales

Video is no longer just about brand awareness. A staggering 87% of marketers reported that video delivers a measurable ROI by boosting sales directly.

3. Consumers watch an average of 20 hours of online video per week

That’s up from just 10.5 hours in 2018. If you’re not creating video content, you’re missing out on where your audience already spends their time.

4. Video on landing pages can increase conversions by 80%

Simply adding a video to your product page or homepage can dramatically lift conversions. It’s one of the easiest ways to turn viewers into buyers.

5. 95% of a message is retained when watched on video vs. 10% when read

Video is simply more memorable. If you want your brand’s message to stick, video is the most effective medium.

6. Social video generates 1200% more shares than text and images combined

Videos are significantly more likely to be shared on platforms like Instagram, LinkedIn, and TikTok, helping your content go further organically.

7. 72% of consumers prefer video over text to learn about a product or service

From explainer videos to product demos, consumers want to see your product in action—not just read about it.

8. YouTube is the second most visited website in the world

With over 2.5 billion monthly logged-in users, YouTube is more than just a video platform—it’s a search engine and discovery tool that brands can’t afford to ignore.

9. Short-form video content delivers the highest ROI of any content type

Think Reels, Shorts, and TikToks. In 2025, marketers rate short-form video as the #1 content format for return on investment.

10. Live video is watched 3x longer than pre-recorded content

Whether it’s a product launch or behind-the-scenes Q&A, live streams offer a raw, authentic way to connect with audiences in real time.

Adapt or Be Forgotten

The data doesn’t lie—video is the most impactful form of communication in today’s digital ecosystem. In 2025, consumers expect it, platforms prioritize it, and competitors are already leveraging it. If video marketing isn’t a core part of your strategy, now is the time to change that.

If you want to learn more about how we can help you put your company on the map with video marketing, contact us today.