As a fitness professional, you want to spend the majority of your time focused on helping improve your clients’ lives. You don’t want to spend a lot of time creating media content for your business. You might even ask “do I need video for my fitness business?”

Since you have a limited amount of time, energy, and money to put into your business and clients that’s an important question to consider. As a small business owner, I absolutely understand and appreciate this fact! Fortunately for you, video is a highly effective use of your marketing dollars, and hiring a professional minimizes the amount of time and energy you need to output to see it completed. 

Not only, that, but video is the most effective marketing tool you can have in your arsenal. 

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.

50% of web users look for a video before visiting a store, according to a Google survey. 

Videos get 1,200% more shares than text and images combined.

Including a video on a landing page can increase conversion rates by 80%.

80% of users recall a video ad they viewed in the past 30 days.

To put it simply…video is an incredibly powerful tool in your arsenal…perhaps THE most powerful tool. 




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Thank you again for reading!

Brian Elliott

Focused Story Films

Kansas City Commercial Video  913.624.3750

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[A little more about Focused Story Films…]

Focused Story Films is a Kansas City Video Production Company based in Overland Park that is dedicated to delivering not only high quality commercial videos, but also a great experience for our clients. It’s vital for businesses to find a videographer who can not only produce quality content but produce the kind of content your clients will engage with.

To learn about our affordable monthly media retainer packages click here.

To learn about our branding videos click here.