Selling products is not always as simple as a customer needing and you providing. With so much competition it is critical to not only catch your customer’s eye, but also catch their emotion. People buy because they want to feel a certain way. Getting them to experience that emotion around your product or service is a very powerful, and an amazing way to utilize video.
Capturing the emotion of wearing a new dress and feeling beautiful, or having a new fancy product can create desire in a buyer that will lead them to make a purchase. Did you know that 64% of internet users are more likely to make an on the spot online purchase after seeing a video? How about that 4 times as many consumers prefer watching a video about a product to reading about it? 90% of consumers find online video helpful in making purchase decisions. Over 36% of online users trust video ads.
Take a moment to digest what this could mean for your business. Utilizing high quality online video will increase consumer awareness, increase consumer trust, and increase consumer purchase rates of your products and services.
The other crazy fact? Only 22% of small business owners plan to utilize video over the next 12 months. What does that mean for you? You could have the edge over 78% of your competitors if you invest in video marketing.
Not only can individual product videos be incredibly valuable, but so can branding videos. Tell your brand’s compelling reason for being open. How you treat your employees. Why you stand out from the competition. Show everyone your unique storefront and give them a taste of the amazing experience shopping at your store will give them and how they are positively impacting others through that experience.
To begin the process of taking your marketing and profits to the next level through powerful video content, schedule a free consultation contact us here!